Prism by Claivo · Pre-launch

RTO is bleeding your brand. See exactly how much.

The RTO decision engine for Indian D2C brands. Not a risk score — the exact rupee impact of every return, before it happens.

Free 90-day audit for first 100 brands · No credit card · 48hr delivery

₹8,000Cr

Annual D2C RTO
loss in India

2.8×

True cost vs what
brands think

25%

Avg COD RTO
Tier 2/3 cities

RTO Cost Calculator

AI powered

Monthly orders (approx)

Avg order value (₹)

COD % of orders

Your product category

Prism AI is analysing your numbers...

Estimated monthly RTO loss

—

Based on your inputs · True cost incl. all components

RTO orders/month

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Cost per RTO

—

Recoverable with Prism

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Annual impact

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◆Real-time risk scoring ◆Prism simulator ◆True cost-per-RTO ◆Pincode intelligence ◆P&L in rupees ◆One-click rule deploy ◆Shopify + WooCommerce ◆Campaign-aware scoring ◆SKU-level analytics ◆Real-time risk scoring ◆Prism simulator ◆True cost-per-RTO ◆Pincode intelligence ◆P&L in rupees ◆One-click rule deploy ◆Shopify + WooCommerce ◆Campaign-aware scoring ◆SKU-level analytics

The problem

Every tool gives you a score.
Nobody tells you what it costs.

01 / 03

Your true cost is hidden

Most brands count only the reverse shipping charge. Add forward shipping, COD handling, repackaging, restocking, and working capital locked in transit.

2.8× more

02 / 03

Scores with no decision

A risk score of 0.65 means nothing without context. Should you block? Nudge to prepaid? Ship anyway? Without the rupee consequence of each choice, the score is noise.

03 / 03

No experiments before committing

Thinking of disabling COD above ₹1,500? Or blocking pincodes before Diwali? Right now you either run it blind — or don't run it at all. There's no way to model the outcome first.

          IF COD disabled above ₹1,500

          THEN GMV impact = ?

          AND RTO savings = ?

          NET P&L delta = unknown

          // With Prism: know before you deploy

How Prism works

Three steps from
confusion to clarity

Connect your store

Shopify or WooCommerce. Prism pulls 90 days of order history and maps your real unit economics into a true cost-per-RTO.

↳ 5 min setup

See what every RTO costs

Your RTO audit — total loss in rupees, top loss pincodes, which SKUs are killing margins, and three specific fixes with projected savings.

↳ 48 hr delivery

Simulate before you decide

Model any rule change against real historical data. See projected RTO rate, GMV at risk, and net P&L delta before deploying.

↳ Results in <3 sec

The decision layer

Not a score. A recommendation
with the bill attached.

High risk Order #48291 · ₹1,840 COD · Patna, Bihar · via Instagram Reels Pincode returns 48% of orders. First-time buyer.

Block COD

₹0

No GMV, no loss. Pincode RTO rate: 48%. Saves ₹4,140 in true RTO cost.

Recommended

Nudge to prepaid

+₹920

Expected value after nudge. Offer ₹49 prepaid discount. Converts ~38% of similar orders.

Ship as COD

−₹2,190

Expected loss. Probability-weighted RTO cost at 48% risk on this order.

What's inside

Built for founders who
optimize for profit, not metrics

₹

True cost calculator

Sets up in 5 min. Real cost-per-RTO with every component line-itemed. Most founders are shocked.

⚡

Real-time decisions

Every COD order scored with a recommended action and rupee impact in under 800ms.

◎

Prism simulator

Model rule changes against 90 days of history. See net P&L delta before deploying anything.

↗

Free RTO audit

Connect your store. In 48 hours, know exactly how much you lost and what three actions fix it.

Your free audit

Connect your store.
In 48 hours, you'll know exactly this.

No estimates. No benchmarks. Your actual numbers, from your actual orders.

₹

Finding 01

Your true cost per RTO

Every rupee — forward freight, COD handling, repackaging, restocking labour, and working capital locked in transit. Most founders see this and go quiet.

You'll receive Exact ₹ cost · Per SKU · Per channel

◎

Finding 02

Your top 10 loss pincodes

Ranked by total rupee loss, not just RTO rate. A 60% RTO on ₹200 orders hurts less than 30% on ₹2,000 COD. You'll finally see the difference.

You'll receive Ranked pincode map · Loss per pincode

↗

Finding 03

Three actions. With projected savings.

Specific rule changes modelled against your last 90 days. Each with an estimated monthly saving in rupees. Not generic advice — your numbers.

You'll receive 3 recommendations · ₹ impact each

Early access

Know what your RTO
is actually costing you.

Connect your store. Get your free 90-day audit in 48 hours. First 100 brands get lifetime early-access pricing.

Free audit · Works with Shopify & WooCommerce · No credit card

Already 47 brands on the waitlist